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Phone Surveys

 

 

The following is a description of the types of polls their purposes. A specific plan for polling will be developed after your needs are assessed and budgetary concerns are addressed.

 

Benchmark Poll

The benchmark poll is a comprehensive survey that serves as your campaign's guide and playbook. It should be a thorough review of public figures, the candidate's strengths and weaknesses, your opponent's strengths and weaknesses, issues, messages, potential messages, etc. The information derived from the poll and the strategic analysis that accompanies it serves as the basis for the campaign's strategic plan and its tactical playbook.

 

Benchmark polls generally range between 15 - 20 minutes in length and can be longer. Benchmark polls should be as comprehensive as your campaign's budget allows.

 

 

Trend Poll

Trend polls are conducted within the context of your active campaign. They serve as a progress chart of your campaign. It shows if you are meeting your goals and objectives. It can determine if strategic or tactical changes are needed. Trend polls may also serve as an indicator of changing dynamics in your campaign. Campaigns that catch the changes first will have a strategic advantage.

 

Trend polls range between 10 - 15 minutes in length.

 

 

Tracking Poll

Tracking polls are short polls designed to help you maneuver through the final weeks of the campaign. They give you information vital to the refinement of your strategy and tactics. Your field coordinators will use tracking polls to adjust plans and assignments accordingly and your media team uses them to alter TV and radio rotations or adjust mail targeting. They are not intended for the development of completely new plans, strategies and tactics.

 

Tracking polls range in length from 5 - 10 minutes in length.

 

 

Viability/Vulnerability/Preliminary Poll

An appropriate name for these polls would be "benchmark lite" or "mini-benchmark." Preliminary polls are shorter versions of a comprehensive benchmark poll. These polls are designed to help candidate evaluate a potential race and test their own and opponents’ strengths and weakness. They can be used to help a candidate decide if she should enter the race. These polls can give focus and discipline to a campaign in its very early stages, assess the campaign's starting point, identify key issues, test potential messages and determine where it should focus its early resources. They may serve to prevent early mistakes as well. They are conducted very early in the campaign, usually at a point that is considered too early for a comprehensive benchmark poll.

 

Preliminary name ID/issue polls range between 10 - 15 minutes in length.