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Focus Groups

Focus groups are "qualitative" research tools used to refine messages and strategies.  They are used to evaluate and probe deeply into "how and why" people feel about a particular issue or subject and how they respond to factors related to the topic.  Focus groups can be used to test specific mail pieces, TV or radio commercial or other communications.  Ultimately, their purpose is to refine the message you intend to communicate.  Fako & Associates partners with professional qualitative researchers to organize and conduct the groups.  Fako & Associates performs all strategic, analytical and consulting components of focus group projects.eliminary name ID/issue polls range between 10 - 15 minutes in length.