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Opinion Polling

Polling is used to develop strategy and message, to provide information on the impact of campaign activities and evaluate the campaign's progress and effectiveness.  Essentially, it is market research for your organization.  Polling

is a powerful tool that identifies key strategic needs and targets.  Polling focuses organizations on messages that resonate.  It brings discipline to the operation and shows you how to use limited resources -- money, volunteers, and time -- most efficiently.  There are different types of polls with special purposes.

We take a comprehensive approach to each individual polling project.  We research the unique dynamics of your campaign to develop detailed survey questionnaires and enforce rigorous methodology using scientific sampling methods to ensure the highest degree of statistical reliability and confidence.  We produce a comprehensive written analysis of every poll which serves as your strategic guide.

Each survey conducted for your campaign includes the following services:

• • Development of the survey questionnaire

• • Acquiring and program the data sample

• • Conducting designated number of completed surveys using professional interviewers

• • Producing cross-tabulation reports based on various demographic and attitudinal sub-groups

• • Producing a detailed written analysis of the findings

• • Conducting meetings or conference calls to present the findings of the survey

• • Providing ongoing strategic consultation.

The size of the sample (number of completed interviews), the length (duration in minutes) of the poll and the screen (ex: Primary Voters) are the primary factors in the overall cost surveying.

Please Email us to receive a detailed estimate for your survey.